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Public Relations Degree

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Enrolling in a public relations program online can position you for success in this fast-paced field. Geneva College’s public relations and communications degree program features a fully online learning environment, empowering busy adults to continue their education without putting their current jobs on hold. Our public relations and business marketing courses emphasize practical skills that address real-world business challenges, so you can immediately apply these concepts at work.

The Bureau of Labor Statistics projects that employment of public relations managers will grow 10% from 2016 to 2026, which is faster than the average for all occupations.* Geneva College’s online

Bachelor of Professional Studies in Public Relations program aims to help graduates meet that demand. Students will learn how to optimize communication channels, enhance an organization’s public image, leverage social media public relations, manage a crisis, and mitigate reputational damage.

Career Opportunities in Public Relations

When you complete Geneva College’s public relations program online, you’ll find that your public relations and communications degree can create a path to a variety of career options, including:

  • Public Relations Director
  • Media Spokesperson
  • Communications Manager
  • Public Information Director
  • Social Media Strategist
  • Special Events Planner
  • Copywriter
  • Web Marketing Specialist

Bachelor of Professional Studies in Public Relations: Degree Program Outcomes

Students in Geneva’s public relations and communications degree program will complete online coursework across a range of disciplines. The curriculum covers communication theory, digital design, social media public relations, crisis communication, business marketing classes, and other relevant topics. As you progress through our public relations program online, you’ll notice a recurring emphasis on critical-thinking skills, strategic decision-making, and creativity.Diverse brands, programs, and audiences require different communication styles that must be tailored to the specific situation. Upon completing Geneva’s public relations and communications degree program, you should be able to write clearly and persuasively using action-oriented language, have a firm understanding of accepted public relations practices, and be prepared to adhere to a professional code of ethics.

Core Courses in Geneva College’s Public Relations Program Online Curriculum

 

Course # Course Name Credits*
BBL 408 Foundations of Christian Thought 3
HMT 411 Humanities 3
HRS 441 Business and Interpersonal Communication 3
PBR 205 Introduction to Public Relations 3
PBR 212 Organizational Communication 3
PBR 280 Public Relations Publications 3
PBR 315 Communication Theory 3
PBR 350 Digital Communication Design 3
PBR 380 Advanced Public Relations 3
PBR 411 Crisis Communication 3
MGT 241 Quantitative Analysis 3
MGT 320 Marketing 3
  * Students pursuing a Bachelor of Professional Studies in Public Relations must complete or transfer a minimum of 60 credit hours prior to taking these 36 credit hours of required courses.

Enroll in Geneva College’s Public Relations Program Online and Expand Your Opportunities

Geneva College’s Bachelor of Professional Studies in Public Relations is one of several online bachelor’s degree programs designed to help working professionals complete an undergraduate education while maintaining work/life balance. Whether you have a full- or part-time job, family, or other responsibilities, our public relations and communications degree program makes it possible to attain your academic and career goals on your schedule. Take a moment to explore our online courses, which range from social media public relations to business marketing classes, and prepare to embark on an exciting career in the burgeoning PR industry.

* U.S. Bureau of Labor Statistics. “Public Relations and Fundraising Managers”; Occupational Outlook Handbook;updated April 13, 2018. 

Contact Information

Ryan Buchar, Student Recruitment Manager
724-858-4026
onlineInfo@Geneva.edu

Alternate Subject: Best Time To Call:
More Info:
On Line Application:
Official College Transcript 1:
Official College Transcript 2:
Official College Transcript 3:
GRE or MAT:
Personal Statement/Essay:
Resume:
Reference Letter 1:
FAFSA Submitted:
NSLDS Default:
ISIR Received:
ISIR Selected for Verification:
Verification Documents Received:
Aid Packaged:
Cash Pay:
Using VA Benefits:
Certificate of Eligibility Received:
Military Tuition Assistance:
Tuition Reimbursement:
Tuition Reimbursement Docs Received:
MPN and Entrance Counseling:

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